Who's collecting your data,
and how are they doing it?

There are a lot of companies following you around the internet, and tracking you through your mobile phone. Why? And how?


how you're being tracked

Find out how it works, and see it for yourself using a few simple tools.

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if you have more time.....(coming soon!) 

Lost in Small Print

Privacy Policies: What did you actually "agree" to?

Privacy Policies are long and confusing. We tend to just click 'I agree'. But when we hand over our personal content - our photos, emails, CVs - to a commercial company, we should really know what we're allowing them to do with that content. Click on a tool below and then click REVEAL. Less than five minutes per policy, we promise. (Policies posted September 2015)  

Investigating yourself

self-doxing: exploring your visible online traces

Most of us have probably searched our own name at some point. But search engines don't pick up everything. Investigating yourself on the internet is also known as 'self-doxing', and it can be a very useful way to see what's already out there about you, and make decisions for the future.  

Trace My Shadow

a quick peek into your digital traces

Trace my shadow is a tool that allows you to get a glimpse into the digital traces you're leaving - how many, what kinds, and from what devices. Trace My Shadow was the tool that launched the Me and My Shadow website back in 2012, and since then it's been updated a few times and translated into a number of languages.