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Outside in the sun, everyone has a shadow.

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And in the digital world,

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everyone has a shadow too.

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Our digital shadows are created as we move through the digital environment,

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collecting trillions of bits of data,

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which are stored in data centers all over the world.

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Unlike our ordinary shadows,

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our digital shadows have a life of their own.

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They can be affected by others,

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take on different forms,

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and change in unpredictable ways.

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Everytime we use digital technologies,

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our digital shadows grow.

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We have no control over what our shadows my attach to, or connect with.

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Likewise, as we interact in the digital community,

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it's hard to know what our shadows might be associated with,

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and what this means for us.

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It's not only people who have data shadows.

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Institutions and companies, big or small,

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have data shadows too.

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Bits of our own data can get absorbed by others.

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Digital shadows can be seen in different ways,

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depending on who is looking at them.

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Having a digital shadow is unavoidable,

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but there are things you can do about yours.

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Do you know the shape of your digital shadow?

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Do you know where your data is?

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Do you want to understand more?

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Visit myshadow.org